湖南全年接待入境游客超240万人次

The 2026 Hunan Provincial Culture and Tourism Work Conference was held on January 19. It said that Hunan Province welcomed 2.4065 million inbound tourist visits in 2025, with total tourist expenditure reaching 1.409 billion USD. Compared with the same period last year, these figures increased by 19.08% and 25.47% respectively.

1月19日，2026年湖南省文化和旅游工作会议指出，湖南2025年接待入境游客240.65万人次，游客总花费14.09亿美元，同口径比分别增长19.08%、25.47%。

In 2025, the Hunan Provincial Department of Culture and Tourism, in collaboration with 18 government departments, issued 12 measures to promote the development of Hunan's inbound tourism. Hunan Province took the lead nationwide by convening a special conference on advancing inbound tourism under the auspices of the provincial Party committee and the provincial government.

2025年，省文旅厅联合18部门印发《促进湖南入境旅游发展的十二条措施》，在全国率先以省委省政府名义专题召开入境旅游推进会。

The official launch of the Greater Zhangjiajie International Tourism Zone in 2025 aims to establish it as a premier secondary destination for inbound tourists. Throughout the year, eight international cultural exchange projects were organized and implemented, with promotional tours for Hunan's cultural and tourism offerings conducted in 12 countries and regions overseas.

2025年还全面启动了大张家界国际旅游区建设，积极打造入境旅游“第二站”。全年组织实施对外文化交流项目8项，赴境外12个国家和地区开展湖南文旅推介。