来来来！宅家“云游”非洲市集

埃塞俄比亚咖啡、南非博士茶、肯尼亚鳀鱼、乌干达腰果……如今，种类丰富的非洲农食产品都能在长沙买到。12月18日，在湖南高桥大市场中非经贸合作促进创新示范园，主播们通过直播将非洲特色产品介绍给众多消费者。

Ethiopian coffee, South African rooibos tea, Kenyan anchovies, Ugandan cashew nuts... Nowadays, a wide variety of African agricultural and food products can be purchased in Changsha. On December 18, in the China-Africa Economic and Trade Cooperation, Promotion and Innovation Demonstration Park of Hunan Gaoqiao Grand Market, live streamers introduced African specialty products to numerous consumers through live broadcasts.

连续三年在长沙举办的非洲好物直播网购活动，已经成为湖南省非洲进口消费品领域备受期待的热点活动。2023年“非洲好物网购节”，南非驻华大使亲临现场直播“带货”，向市民推荐非洲产品，掀起一股非洲好物抢购热潮。

The live-streaming online shopping event for African quality products, which has been held in Changsha for three consecutive years, has already become a highly anticipated and hot event in the field of African imported consumer goods in Hunan Province. During the "Quality African Products Online Shopping Festival" in 2023, the South African Ambassador to China came in person to promote African products through live-streaming, which set off a rush to snap up African quality products among the public.

近年来，直播电商、跨境电商等数字贸易形式，正逐渐成为外贸发展新潮流。除了坚果、咖啡、茶叶等传统产品外，贝宁菠萝、肯尼亚牛油果等新晋“非品”网红正被陆续端上湖南人的餐桌。箱包、假发、小五金等优势“湘品”，也通过电商持续入非。

In recent years, digital trade forms such as live-streaming e-commerce and cross-border e-commerce are gradually becoming the new trend in the development of foreign trade. Besides traditional products like nuts, coffee and tea, newly emerging "African products" that have become popular online, such as pineapples from Benin and avocados from Kenya, are being served on the tables of people in Hunan. Meanwhile, Hunan products like bags, wigs and hardware are also entering Africa through e-commerce.