不是羽绒服买不起，而是湖南省服更有性价比

听说中国南方冬天很冷？来来来，湖南人教你如何过冬！

It's thought winters in southern China are cold. Let the Hunanese show you how to get through it! 

湖南省服、烤火箱等一套御寒设备你值得拥有！

A set of winter must-haves, like Hunan's characteristic winter clothes and its style brazier.